The battle between the two major graphics processing unit designers, Nvidia and AMD has been going on for several decades. Both of these companies have contributed considerably to the PC, gaming, and GPU world. Without these two, game designers wouldn’t be able to achieve the graphical fidelity that we have today. Unfortunately, that battle slowly became one-sided. Nvidia always taking the leading, owning the market, and the mind share. AMD usually following behind with interesting offers at a cheaper price. We’ll see how RDNA 2 holds up against the RTX 3000 Series.
Will history repeat itself?
Jensen Huang, the CEO of Nvidia has been leading this company to its success since its formation. Every year, the business grows bigger and bigger. Today, it easily achieves several billions of dollars in revenue.
But, we also have to give credit to AMD. It is a several billion-dollar company too. However, Advanced Micro Device, Inc. wages battles on two different fronts. Both on the GPU side and the CPU side against Intel.
After years and years of struggling in the CPU market, AMD finally released a worthy lineup of processors that can oppose and even demolish Intel’s offers. Unfortunately, the same cannot be said for their GPU lineup.
We have seen a lot of interesting offers from their Polaris, Vega, and RDNA architecture, but it seems like they are never enough to battle against Nvidia’s products. The Polaris arch was quite the counter to the mid-range of GPUs such as GTX 1060, GTX 1050Ti, and GTX 1050. The Radeon RX 580 and RX 570 were much better offers at the time.
But, even when AMD’s products are faster, it seems like people still are in favor of Nvidia, even when they provide worse performance. The consumer awareness for their brand is much stronger than Radeon’s which is probably why they always sell much better for these last 7-8 years.
However, it seems like there might a major change in pace from both of these companies in 2020.
The RTX 3000 Series shows good promise
Like I already mentioned above, I expect that a lot of things will change in the next couple of months. 2020 might not have been the year we all wanted it to be, but it will be quite positive for the PC and tech world.
In this last quarter of 2020, we are going to see the release of the two largest console platforms in the world, PlayStation 5 and Xbox Series X. Before or after that, we will also see the release of the RTX 3000 Series and AMD’s upcoming GPU lineup under the RDNA 2 architecture.
Yesterday, September 1st, Jensen Huang announced the RTX 3070, 3080, and 3090. Most of the PC enthusiasts around the globe expected to see high prices for mediocre performance increase. However, that was not the case. Jensen showed up with impressive performance, good pricing, and a very unique and intricate cooling design. Although, the cooling design is only specific to the Founders Edition GPUs.
Jensen claimed the 3080 to have 2x the performance of the 2080 and the 3070 performing same or better than the 2080Ti. All of that for the prices of just $700 and $500, respectively.
Jensen Huang had a good reason to cut prices
These news sound great, but there is one thing that confuses a lot of people. Why did Jensen cut the prices of the RTX 3000 series when his company owns the market?
Well, it seems like he is getting ready for AMD’s RDNA 2 architecture. They might finally have quite an impressive competition this year around.
The reasoning behind all of this is because RDNA 2 architecture will be used in both the PlayStation 5 and the Xbox Series X. It makes sense that AMD would invest a lot of money to ensure that these consoles will perform as best as they can.
In fact, these may be the most powerful consoles for their time ever.
Right now, we have only seen one side of the story. In the next few weeks, we will probably see a strong response from AMD. This is definitely a great time for all of us PC and console enthusiasts.